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Abstract Edge: Website design, SEO, usability, online marketing strategy, ROI, email marketing, Plone, content management, e-commerce, Web 2.0

The Gift of NY


The Gift of NY

Embrace & Inspire


TGNY offered World Trade Center victims' families free passes to NYC cultural events. Hundreds of families were able to obtain exclusive tickets via a secure web environment, built completely by Abstract Edge. The site included robust inventory and ticket management, and a contact management system. In 2002, Governor Pataki requested a copy of the contact database because it was the most accurate database of victims’ families in existence -- even more comprehensive than the one managed by New York State.

"Abstract Edge collaborated with The Gift of New York to create, compose and construct a brilliantly sensitive and welcoming web site for the families of September 11th. They did so on an impossibly tight schedule and a relatively modest budget, and continued to support us, and remained a pleasure to work with, throughout the 18 months of the life of our charity."

Michael Garrett

Executive Director

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