Does your company have a Facebook page (or a Twitter account, a YouTube channel or another kind of social media presence)?
You do? That’s great! But who cares?
(Though if you said “no,” then you have a different kind of problem. Let’s talk about that here.)
After all, doesn’t EVERYBODY have a Facebook page? Why should anybody care about your brand’s page? And, from a strict ROI viewpoint, why should YOU care enough about Facebook, Twitter, etc., to pay to maintain a presence there?