Quick — name your favorite nonprofit website!
(How many of you said, “my own, obviously”? Probably not too many.)
After 20 years of surfing websites, most Internet users can tell the difference between a site that “works” and a site that “doesn’t” without necessarily being able to articulate why they do or don’t succeed.
In our kickoff meetings, we typically ask our clients to point us to websites they think are amazing; websites they want to borrow ideas from.
And in the last couple of years, pretty much every single client has had the same favorite nonprofit website.
Why? It’s not just that it’s a great organization doing fantastic work (though that’s certainly the case.)
It’s also because it accomplishes the five building blocks of great web design — and these are building blocks that you can apply to your own websites, too.