Here is where we find the best articles and blog posts about online marketing and design so you don’t have to.
Author: Sarah Mitchell at Content Marketing Institute
Mitchell asks what happens if visitors are turned off when they get to your website? A good inbound marketing strategy has two components – 1) attracting traffic and 2) converting traffic. Sarah notes:
“If people aren’t reading – and we know even avid readers are deluged with far too much information to digest – we have to depart from the tactics of writing to attract them. What makes people stop and take notice? Design.”
Mitchell provides a case study to make three key points:
- People skim
- People notice design before content
- Design can be used to help people focus on a call to action
Key Marketing Point: Even when your focus is on developing outstanding content, how you design and package that content is also important.
Author: Rick Sloboda at CMS Wire
First impressions matter greatly and nothing gets people running away from your website like poor design. A professional website design might be expensive, but nowhere near as expensive as an amateurish website design that scares people away.
Key Marketing Point: As more and more information is available, good design is a key differentiator.
Author: The Internet Vision
Additional notable findings:
- Nearly a quarter (24%) of the 3,001 adults surveyed between August 9 and Sept. 13 said they had posted comments or reviews about items or services they bought.
- Nearly half (46%) of Americans use social sites such as Facebook and LinkedIn, up from just 5% in February 2005.
- The portion of Americans who buy products online rose from 36% in May 2000 to 52% in May 2010.
Key Marketing Point: There are very good statistical reasons why marketing budgets are shifting to inbound marketing.
Author: Ardath Albee at My Venture Pad
Albee writes that social media efforts will always be of limited value if regarded as a standalone tactic. By combining a social media effort with blogging, Albee writes:
“What helps drive effectiveness with social media is to share access to content that pulls people back to your company – to divert that traffic to your playground for a bit. But that means you have to have relevant and fresh content to offer. Blogs can help with that.”
Key Marketing Point: A blog can extend and greatly improve your social media ROI.
Author: Rick Burnes at HubSpot
Burnes argues that while social media and engaging community are reasonable reasons to blog, the number one most compelling reason is SEO.
“If you publish a regularly updated, well-written blog on your company’s site, it will show up more often in search engine results.
Most marketers miss this. They focus on the sexier social, networking and thought-leadership aspects of blogging. These are all very important reasons to blog (you can’t really forget community and conversation), but they’re complicated to measure.”
Key Marketing Point: There are lots of great reasons to do business blogging. Improving your organic search results might be the most compelling.
Have a great week everybody!