I want a new car. An automatic.
I want leather seats, a moonroof, and a built-in GPS.
I want it to drive comfortably and last a long time.
So… what’ll that cost me?
You want to know my budget?
If I tell you my budget, that’s what you’ll end up charging me. Right?
Sorry, pal. I’m no sucker.
If you won’t tell a car dealer what your budget is, he’s going to sell you a Camry.
A Camry is reliable. It’s comfortable. It’s the safe and affordable choice.
It’s also been the best-selling mid-size car in America for more than 7 years.
In other words, what a Camry is not is remarkable.
Buying a Camry does nothing to set you apart.
Buying a Camry says nothing about who you are.
Sure, it’ll meet your needs. Most of them, anyway. And it’s nice to blend in, isn’t it?
Plus, at least you didn’t have to tell anyone your budget.