HAPPY CLIENTS

KEY TAKEAWAYS

  • Transformed Clairol Professional brand from “your grandma’s haircolor” to “Industry Angel” in order to appeal to a younger customer base.
  • Grew opt-in email database from 10,000 to 250,000 hair professionals and students, a 71% average compounded annual growth rate.
  • Large increase in website traffic due to focus on growing professional careers rather than on shilling products.
  • Surveys showed a substantial drop in the average age of website members due to AE’s inbound marketing strategy.
  • AE was Clairol Pro’s interactive agency of record for 8 years.
 
“Abstract Edge is an absolute pleasure to work with. They’re always offering us strategic and empowering marketing ideas – a quality that to us makes them a perfect interactive marketing partner…. Even though they work in a different location, I often feel like they’re right down the hall from me.”

– Lisa Park, VP Internet Marketing