Keeping up with the Joneses is never easy — especially if the Joneses can outwork you, outspend you, and shout louder than you can. And if you’re vying for attention in a crowded online market, things aren’t getting any easier.
Craig Newmark (who’s best known as the founder of Craigslist) and his CraigConnects staff recently completed a survey of the social media habits of nonprofits. They compiled their findings into a comprehensive (and colorful) infographic.
One of their observations in particular really jumped out at us:
Out of 21 organizations we spoke with, only 1 does not have a designated social media person — neither part- nor full-time.
This means 20 of the 21 top nonprofits in the social media realm are paying at least one person to work part-time on their inbound marketing efforts. Some employ more than one person. Some employ those people full-time. And all of them want to ensure that their investments lead to results, so they’re willing to spend more money and allocate more resources toward reaching their organization’s goals.
If not, here are five off-the-wall tips for maximizing the usefulness of your own inbound marketing — whether you’re competing against the social efforts of part-timers, full-timers, or an army of rabid devotees…