When we asked “Why should anyone follow your brand on Facebook,” we were serious. No one needs more white noise in their lives — especially if that noise is being generated by the undying roar of a heartless sales machine.
Yes, we know that you want people to like your company, but you can’t make someone care about you. (You should have already learned that in junior high school, but it’s a lifelong lesson that’s worth repeating.)
So, what’s a brand to do? Here are five suggestions that should increase your Facebook fandom, boost your ego (and your sales) and help you feel better about yourself, your job, and your life in general.