Update: You’ve got to love statistics. Now, it seems, that Edison Research has come out with a study which directly contradicts the links I pointed to below. This new study claims that there’s been a big uptick in Facebook’s influence on purchase, and that almost 25% of all Facebook users check their accounts five or more times a day. Perhaps Facebook’s “death” has been greatly exaggerated?
Poor, poor Facebook. You’ve had quite the disappointing month.
First, your IPO didn’t exactly go as planned. Now we get news that, overall, people are spending less time on the site, and that 4 out of 5 Facebook users say they have never been influenced to make a purchase because of a Facebook ad or comment.
Well Facebook, never fear. I’m here to cheer you up!