Here is where we find the best articles and blog posts about online marketing and design so you don’t have to.
Author: Sarah Mitchell at Content Marketing Institute
Mitchell asks what happens if visitors are turned off when they get to your website? A good inbound marketing strategy has two components – 1) attracting traffic and 2) converting traffic. Sarah notes:
“If people aren’t reading – and we know even avid readers are deluged with far too much information to digest – we have to depart from the tactics of writing to attract them. What makes people stop and take notice? Design.”
Mitchell provides a case study to make three key points:
- People skim
- People notice design before content
- Design can be used to help people focus on a call to action
Key Marketing Point: Even when your focus is on developing outstanding content, how you design and package that content is also important.