In 2007, DISCOVER Magazine, the leading popular science magazine in the US, hired us to design and develop a new website that would be more compelling to its community and subscribers. This high-traffic site (more than 5 million page views per month) was developed on a sophisticated open source content management system (Plone), and contains every article of every issue since 1992, categorized, tagged, interrelated and searchable. The platform allows DISCOVER to take advantage of blogging, podcasting, photo galleries and video technologies, and greatly facilitates the publication of the online magazine.
In August 2010, Kalmbach Publishing announced that it was acquiring DISCOVER Media. In its article on the sale, Folio Magazine wrote, “[Henry Donahue, DISCOVER’s CEO], attributes the apparent success of the deal to the digital operations the brand has developed [emphasis added]. ‘It put us in a good position to have an actual sale process in contrast to most of the transactions you’ve seen out there in the market,’ he says.”
A good deal of the value DISCOVER built in its digital operations can be attributed to the benefits DISCOVER was able to gain from using open source software.