Abstract Edge
  • About Us
  • Happy Clients
    • The Simons Foundation
    • Malaria No More
    • Joan Garry Consulting
    • Discover Magazine
    • Million Mom March
  • Blog
  • Contact Us
MENU

Posts Tagged ‘slacktivism’

Why the ALS Ice Bucket Challenge Works So Well

August 14, 2014 | By Scott Paley, Social Marketing
Ice Bucket Challenge

Ice Bucket ChallengeDan Ariely, the popular author and behavioral economist, spent years recovering from 3rd degree burns on 70% of his body. His treatments were extremely painful. The nurses removed his bandages daily to soak him in a disinfectant bath using the “rip-off-the-Band-Aid-as-quickly-as-possible” method. I use that same method with my kids. Best to get it over with as quickly as possible.

Years later, Ariely wanted to know if this made sense. So he performed a study (he is a behavioral economist after all) and guess what? The nurses had it all wrong. Turns out it’s significantly preferable to minimize the intensity of the pain by going slower, even if that means drawing out the process. Oops.

He went back to the hospital to present his findings, certain that the nurses would immediately change their approach. They didn’t react quite the way he expected.

But how the nurses did react tells us something interesting and important — something that also explains a key reason why the ALS Ice Bucket Challenge has been such a great success.

READ MORE

Digital Marketing for Do-Gooders

Abstract Edge helps purpose-driven businesses, educators and nonprofits grow, inspire, and motivate their audiences so they can have a bigger impact on the world.


> Learn More

Visit Us On FacebookVisit Us On TwitterVisit Us On GooglePlusCheck Our Feed

Want to Know a Secret?

Our emails are packed with tips and insights you won't find on our blog!

  • Latest
  • Popular
  • 3 Ways to Raise More Money Online
  • 3 Ways to Attract Influencers to Help Your Organization Thrive
  • This One Simple Tweak Can Earn You 34% More Email Traffic
  • How to Build an Email List of Subscribers Who Love You
  • You Need Attention. Here’s How to Get It.
  • Today Week Month All
  • How Important Is Vertical Industry Experience?
  • You Need Attention. Here's How to Get It.
  • Fixed Price or Hourly: Is There a Better Way?
  • 8 Great Questions To Answer Before Starting a Web Design Project
  • Our Response to 'I Can Get It Cheaper on the Internet'
Ajax spinner
cta_193_adunits_02a

Search This Site

Get in Touch

Our offices are in New York and Baltimore.

Our broader team can be found in New York, Baltimore, Austin, San Francisco, Indianapolis, and Buenos Aires.

And most of our clients are located throughout the United States. But there was one in Australia. The time zone thing was definitely a challenge.

e: [email protected]
p: 212-352-9311

The Blog
  • 3 Ways to Raise More Money Online
  • 3 Ways to Attract Influencers to Help Your Organization Thrive
  • This One Simple Tweak Can Earn You 34% More Email Traffic
  • How to Build an Email List of Subscribers Who Love You
  • You Need Attention. Here’s How to Get It.
Want to Know a Secret?

Our emails are packed with tips and insights you won't find on our blog!

Copyright 2017 Abstract Edge Web Solutions, LLC

  • About Us
  • Happy Clients
    • The Simons Foundation
    • Malaria No More
    • Joan Garry Consulting
    • Discover Magazine
    • Million Mom March
  • Blog
  • Contact Us