“I love Brand X!”
If you were the CMO at Brand X, wouldn’t you love to see a steady stream of that exact sentiment being shared by your customers online?
Unfortunately, that’s probably not going to happen.
Not that people don’t say good things about brands and products online. Often, they do — and maybe they even say them about your brand — but they don’t usually say it like that. Instead, you’re more likely to see good (and bad) observations like this. And this. And this.
Getting customer feedback through social media networks can be a key component of your inbound marketing and customer relations strategy. And knowing what they’re saying about you — and how they’re saying it — is imperative for keeping up with the conversation.
But what do you wish your customers were saying about you? Here’s a tip for deconstructing your customer’s opinions and figuring out what they really want, so you can give it to them.