No, not that time she insisted you should be paranoid about tagging photos of yourself at “all the wrong parties,” or how you should never let strangers know that you aren’t home. (Although, hey, be smart.)
She was right about asking other people for help.
See, when you were a kid and you couldn’t accomplish something at school, your mother didn’t tell you to give up, did she?
No, she told you to ask for help. Maybe from a teacher, maybe from a classmate, but always to focus on improving, rather than quitting.
It turns out your mom was right about that — and the smartest nonprofits on Facebook are the ones who remembered what their mothers told them.
What do we mean?
Check out this list of 11 Gorgeous (and Strategic!) Facebook Landing Pages for Nonprofits. Notice a recurring theme?
Most of them ask their visitors for help immediately.
They know you’re busy and distracted when you’re online, so you may not have time for a dazzling slideshow or a funny joke. They also know that the work they do is serious business, and they can’t do it without you. So this mix of imperative and communal reliance results in them doing something most of us have been taught to do all along, but which we sometimes forget when we put on our business hats:
They ask for help.
Clearly. Explicitly. And with a direct call to action that allows their visitors to get involved and make a difference right from the very first click.
Too often, inbound marketing may seem like a shell game. “Getting people’s attention is good,” you might be told, “but don’t ask for the sell immediately. Make your website sticky. Make sure people have a reason to return. Hook them for the long haul, and build a community around your brand.” And so on.
And yes, these are sound strategies for the long term. They lead to loyalty and longevity, and they help you cultivate brand ambassadors, evangelists and increased sales and donations.
But not everyone has the time to stick around for too long. Some people want to make a difference now.
And that’s why your online presence needs both a short and long-term strategy, so supporters with varying levels of time and resources can all find a way to contribute in a manner that suits their own needs.
So make sure your organization’s inbound marketing efforts give people the ability to make a difference immediately, not just eventually. (Your mother would be proud.)