Digital Marketing for Do-Gooders

Abstract Edge helps nonprofits, educators, and consultants
grow, engage, and motivate their audiences.
And look great while doing it.

Audience Development

Followers. Action. Engagement. Revenue.

We’ll help you create a potent marketing system that brings together web, mobile, social media, search, and email.


Design & Development.

Persuasive web design based on leading behavioral economics and
psychological research.

Brand Design

Refresh. Reignite. Unify.

Bring a consistent and high-end visual identity across programs, services,
and sub-brands.

Six Great Reasons to Work With Us

Effective marketing has changed from interruption (advertising, PR) to engagement and conversation (content, search, social media). We help our clients earn people’s interest, trust and loyalty.

Sure, you can hire separate firms to handle SEO, social media, web design, technology, email and marketing strategy. Our clients prefer to work with a single company that can bring them all together.
No “B” Team
We are an extension of our clients’ internal teams. Remember, the quality of the people on your team is the single most important factor for success.
Constant Collaborative Communication
Communication is the most important component of any successful relationship. Our clients routinely comment on the direct availability and proactivity of our entire team.
Brand Focused
Design rooted in a strong brand identity is critical to properly communicate an organization’s distinct value. Our clients benefit strongly from our brand design experience.
Spend on the Right Things
During a web redesign, it’s easy to get caught up in minutia with big price implications. We’d rather our clients spend their budgets on efforts that actually help them grow their businesses.

Happy Clients

The Innocence Project
VH1 Save the Music Foundation
Malaria No More
Harvard University
VH1 Save the Music Foundation
VH1 Save the Music Foundation
Discover Magazine
Joan Garry Consulting
All Out
Simons Foundation
Athlete Ally
Penn State

“I thought I needed a website. What did I know? After 10 minutes of talking with AE, they “got me.” And I realized how little I knew and how much they knew. A blog, a social marketing strategy that has driven my credibility, authority and revenue through the roof. Responsive, innovative and great to work with. My brand is clear and my social marketing strategy is smart and effective.”

- Joan Garry, Founder, Joan Garry Consulting

“Abstract Edge helped Malaria No More translate its mission to end malaria deaths into an interactive, and very engaging, web presence.  Not only was the AE team responsive to our needs, but they consistently completed top quality work under very limited deadlines, and always within our budget.”

- Seth Rosen, Director of Online Engagement and Partnerships, Malaria No More

“Abstract Edge embraced Discover’s mission of embodying the best of science, technology, and the future. Their site design and architecture represents a giant leap forward from our old online approach. They produced a site with a clean, fresh look backed by a robust publishing infrastructure that allows us to produce more interactive content more often.”

- Henry Donahue, CEO, Discover Magazine

“OMFG. AE walks on water and I am thrilled, thrilled, thrilled. If I had met them a few years back I could have avoided incredible pain in so many ways. Finally someone who knows what they’re doing! I can now finally see my business in all its future glory and understand the path to get there.”

- Brian Saber, CEO, Asking Matters

“Because I haven’t said it enough, nor could I have: Thanks to you and to your team for your high-quality work, your attention to detail, your patience, and your good judgement. I and the rest of the Walk Free and Purpose folks are damn well glad you’re here.”

- David Chernicoff, Strategist, Purpose

“Abstract Edge was crucial to the success of the Million Mom March. Their groundbreaking grassroots strategy helped mobilize our nearly one million moms. Abstract Edge’s branding capabilities captured our audience on an emotional level and we turned to them for all our online marketing endeavors.”

- Donna Dees-Thomases, Founder, Million Mom March

“The entire Streetheory brand and site architecture was the brainchild of Abstract Edge; a testament to the work they do. They truly understand youth and cause based marketing. Their philosophy and strategic thinking brought to fruition our revolutionary youth activism site. They spun our vast amounts of content, similar in volume to a CNN, and delivered it with the appeal of MTV.”

- Wayne Griffith, Web Manager, American Legacy Foundation

“Abstract Edge’s talent and enthusiasm makes them a joy to work with… their creative talent and branding insight aligned perfectly with our very sensitive issue, and enabled us to tell the story of the Village in a much more compelling manner. I would recommend them highly.”

- Kristin Weissman, Director of Communications, Give Kids the World

“The website has proven to provide tremendous benefits from pageviews, SEO, and analytics, to a more efficient and pleasing workflow for staff. We are extremely pleased.”

- John Baronian, Director of Technology, The Century Foundation

“We contracted the re-launch of our website to Abstract Edge because they had the creative and strategic skill set to design compelling visually imagery, messaging and interactive tools for the broad audience of healthy, active men and women.”

- Beth Neumann, VP and Chief Marketing Officer, Atkins Nutritionals

“Abstract Edge collaborated with The Gift of New York to create, compose and construct a brilliantly sensitive and welcoming web site for the families of September 11th. They did so on an impossibly tight schedule and a relatively modest budget, and continued to support us, and remained a pleasure to work with, throughout the 18 months of the life of our charity.”

- Michael Garrett, Executive Director, The Gift of New York

“Because of Abstract Edge, we were able to preserve our huge investment in content and offer it back to our visitors in a beautiful, modern new package that really works.”

- Luke Smith, Senior IT Director, Indiana Historical Society

“We keep returning to Abstract Edge as a key partner, helping us to implement our online marketing plans for some of the largest pharmaceutical companies in the world. I find Abstract Edge fantastic to work with. They go beyond simply implementing what I ask — rather, they bring intelligent, actionable thinking to our projects. I recommended them wholeheartedly.”

- Laura Pastor, Sr. Digital Project Manager, The CementBloc

“Having worked with a number of web development firms both large and small, I am impressed by the way Abstract Edge effectively manages our projects. They deliver high-quality creative and technical solutions within the timeframes and budgets we set together. From strategy to creativity to project management to programming, is it a pleasure to work with Abstract Edge.”

- Chris Berzolla, Strategic Interactive Manager, Perrier