One of our clients has a high-performing email list that’s become the cornerstone of her booming business. But this summer, she had a problem.
As the weather was getting warmer, we noticed that her open and click-through rates were falling off. Now, we were seeing more “out-of-office” responses than normal, so we figured it was due in part to summer holidays. But we still wanted to bring her numbers back up.
This led us to an experiment. And that experiment led to a 34% increase in her click through rate. 34% more visits to her website. 34% more people she could really reach.
(Yeah, we said the same thing.)
We’ll explain what we did in just a minute. But first you should understand how to build a high-quality email list of your own, because the technique we used works best when your list is absolutely in love with you.
But assuming you do have a high-quality email list, why might people not open your emails in the first place?